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A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
Weegy: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem. User: 12) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? Weegy: Looking through the company's marketing information system to see past sales trends. User: Which of the following statements about consumer products is true? User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the Weegy: The attitudes and behavior patterns of consumers making a purchasing decision are part of the B. social and cultural environment. (More)
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