
8. (TCO 5) Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet websites as a(n): (Points : 1)
promising technique to reach the mass ...
(Continued below)
... market
threat to the effective and efficient implementation of their strategy
tool with limited value because many people are reluctant to place orders or send information electronically
opportunity to improve their dialogue with customers and increase customer loyalty

threat to the effective and efficient implementation of their strategy
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