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Q: How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity.
A: For one thing marketing research on the internet requires less people which means less wages and overhead or lower cost. In the past larger groups were needed to pour over sales records and invoices to gather information at a fast pace. [ With the internet companies are now linked to Point of Sale devices which store their information on databases or servers across different continents. In the
past a research analyst in New York would have spent a great deal of time and money trying to demographic data or sales data from towns or stores in Texas, thanks to the internet that information is readily available at a fraction of what it once cost. Thanks to the digital archiving of records and information human error has been greatly reduced, this increases the validity of data used in carrying out research. Marketing research is important due to the fact that people (Even those in the same country) have different tastes and needs, for each sub group in a target market or location marketing research is used in order to increase the potency or efficiency of the marketing campaign and in order to ensure that the resources such as manpower and finances are not mismanaged. ]
Expert answered|aLorin|Points 70|
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Asked 3/26/2013 6:50:30 PM
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