Question and answer
How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity.
For one thing marketing research on the internet requires less people which means less wages and overhead or lower cost. In the past larger groups were needed to pour over sales records and invoices to gather information at a fast pace. [ With the internet companies are now linked to Point of Sale devices which store their information on databases or servers across different continents. In the
past a research analyst in New York would have spent a great deal of time and money trying to demographic data or sales data from towns or stores in Texas, thanks to the internet that information is readily available at a fraction of what it once cost. Thanks to the digital archiving of records and information human error has been greatly reduced, this increases the validity of data used in carrying out research. Marketing research is important due to the fact that people (Even those in the same country) have different tastes and needs, for each sub group in a target market or location marketing research is used in order to increase the potency or efficiency of the marketing campaign and in order to ensure that the resources such as manpower and finances are not mismanaged. ]
Expert answered|aLorin|Points 70|
Question
Asked 3/26/2013 6:50:30 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What is the definition of marketing?
Weegy: Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but sales is only one part of marketing. (More)
Question
Expert Answered
Asked 3/19/2013 7:49:28 AM
0 Answers/Comments
Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
Weegy: Marketing should work closely with sales but not be necessarily in the same department. [ It will be important for sales data to be presented to the marketing team and that underlying conditions of that data be understood so obviously some joint effort will be necessary. The marketing team will want to probably oversee brand integration and unifying product message to be consistent with their marketing message within the sales ... (More)
Question
Expert Answered
Asked 3/19/2013 8:14:37 AM
0 Answers/Comments
The benefits and drawbacks of incorporating marketing into the sales function of an organization are the ability to promote the product or good being sold in an attractive fashion that is appealing to consumers. Is this a benefit and a drawback?
Weegy: Ability to promote the product or good being sold in an attractive fashion that is appealing to consumers. This is a benefit. (More)
Question
Expert Answered
Asked 3/19/2013 8:47:03 AM
0 Answers/Comments
What part of promoting the product being sold in a manner appealing to the consumer would be a drawback?
Weegy: Ability to promote the product or good being sold in an attractive fashion that is appealing to consumers. [ This is a benefit. The benefits of incorporating marketing into the sales function of an organization are the ability to promote the product being sold in a fashion that is appealing to consumers. Marketing would use strategies to appeal to the masses, showing consumers "what in it for them." I read somewhere, "Any fool can make ... (More)
Question
Expert Answered
Asked 3/19/2013 8:50:06 AM
0 Answers/Comments
what is considerd a drawback when promoting the product being sold in a manner appealing to the consmer?
Weegy: A drawback when promoting the product being sold in a manner appealing to the consumer is that it may be expensive to reach a large customer base. (More)
Question
Expert Answered
Asked 3/19/2013 9:00:33 AM
0 Answers/Comments
17,201,268 questions answered
Popular Conversations
Consider this quote: "In each of these historical instances . . . ...
Weegy: D. it stands for the omission of only a single word. User: Which of the following statements correctly ...
9/1/2014 8:30:28 AM| 2 Answers
The invasion of this region temporarily halted the fighting between ...
Weegy: The invasion of A.Korea halted the the fighting between the KMT and CPC. User: The letters DMZ stand for ...
9/1/2014 3:12:20 PM| 2 Answers
what is a complex sentence
Weegy: User: what is a simple sentence Weegy: User: what is a compound sentence Weegy: A compound sentence ...
9/1/2014 5:04:39 PM| 2 Answers
Every set of three points is coplanar.
9/1/2014 7:59:14 PM| 2 Answers
Weegy Stuff
S
L
1
L
P
C
1
Points 224 [Total 6757]| Ratings 0| Comments 224| Invitations 0|Offline
S
R
L
1
1
P
C
1
P
1
1
L
P
C
P
C
1
P
C
L
P
C
1
P
C
P
C
P
C
Points 172 [Total 24571]| Ratings 0| Comments 172| Invitations 0|Offline
S
L
C
P
C
1
L
L
P
C
1
Points 159 [Total 16098]| Ratings 1| Comments 149| Invitations 0|Offline
S
L
1
1
1
1
L
1
Points 120 [Total 9900]| Ratings 0| Comments 120| Invitations 0|Offline
S
L
P
C
L
P
C
P
C
L
P
C
P
C
P
C
Points 92 [Total 17264]| Ratings 0| Comments 92| Invitations 0|Online
S
L
P
C
P
C
1
L
P
C
L
P
C
P
C
P
C
P
C
Points 73 [Total 18604]| Ratings 0| Comments 73| Invitations 0|Offline
S
1
L
1
L
P
P
L
Points 41 [Total 11287]| Ratings 0| Comments 41| Invitations 0|Offline
S
Points 29 [Total 699]| Ratings 0| Comments 29| Invitations 0|Offline
S
1
L
L
Points 27 [Total 5151]| Ratings 0| Comments 27| Invitations 0|Offline
S
P
C
L
P
L
1
Points 24 [Total 6081]| Ratings 1| Comments 14| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.