Notice: Payments for answers will end 4/10/2017. Click for more info.
You have new items in your feed. Click to view.
Question and answer
Q: How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity.
A: For one thing marketing research on the internet requires less people which means less wages and overhead or lower cost. In the past larger groups were needed to pour over sales records and invoices to gather information at a fast pace. [ With the internet companies are now linked to Point of Sale devices which store their information on databases or servers across different continents. In the
past a research analyst in New York would have spent a great deal of time and money trying to demographic data or sales data from towns or stores in Texas, thanks to the internet that information is readily available at a fraction of what it once cost. Thanks to the digital archiving of records and information human error has been greatly reduced, this increases the validity of data used in carrying out research. Marketing research is important due to the fact that people (Even those in the same country) have different tastes and needs, for each sub group in a target market or location marketing research is used in order to increase the potency or efficiency of the marketing campaign and in order to ensure that the resources such as manpower and finances are not mismanaged. ]
Expert answered|aLorin|Points 70|
Question
Asked 3/26/2013 6:50:30 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
26,488,317 questions answered
Popular Conversations
The following two sentences are saying the same thing. Emily, my ...
Weegy: The following two sentences are saying the same thing. Emily, my daughter, is in sixth grade. Emily, my daughter ...
11/13/2017 12:26:02 PM| 3 Answers
Efficiency is
Weegy: Efficiency is the ability to do things well, successfully, and without extra waste of money, efforts, time etc. ...
11/7/2017 6:41:21 AM| 2 Answers
Permafrost (gelisol) is considered a hearty, robust soil type. ...
Weegy: Permafrost (gelisol) is considered a hearty, robust soil type. True. User: What is the purpose of strip ...
11/7/2017 6:50:38 AM| 2 Answers
3.85 x 10^-3
Weegy: (3.85 x 10) - 3 User: Give the number of significant figures in this number: 40.00 Weegy: number of ...
11/15/2017 9:18:26 AM| 2 Answers
Solve for x in the equation 6x = 42.
Weegy: 6x = 42
11/8/2017 11:42:29 AM| 2 Answers
4y + 228 = 352.
Weegy: 4y + 228 = 352
11/8/2017 11:59:04 AM| 2 Answers
Coefficient of 2xy^3
11/8/2017 12:00:24 PM| 2 Answers
Weegy Stuff
S
L
P
Points 166 [Total 291] Ratings 9 Comments 76 Invitations 0 Offline
S
P
P
L
P
P
Points 20 [Total 1658] Ratings 0 Comments 20 Invitations 0 Offline
S
P
L
P
Points 20 [Total 150] Ratings 0 Comments 20 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.