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1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price
Weegy: If it's not A, then B. User: Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments Weegy: B. mass marketing is often very effective and desirable User: Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments User: Target marketing, in contrast to mass marketing as: A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation. User: What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification Weegy: B. Market segmentation is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. [ ] User: One of the major disadvantages of the focus group interview approach is that: A. ideas generated by the group cannot be tested ... (More)
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