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Q: The process of segmenting a market and selecting specific segments as targets is the link between the various buyer's needs and (Points : 3) self-regulatory industry standards.
government regulations. top-level management. controllable environmental factors. the organization's marketing program.
A: the organization's marketing program.
Expert answered|latefisher|Points 1856|
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Asked 5/27/2012 9:23:03 PM
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A __________ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. (Points : 3) product class product mix product line marketing category product category
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Updated 2/10/2014 2:54:55 AM
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Product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Added 2/10/2014 2:54:55 AM
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