wants all the questions answered - even when you can't really do that AND be quick to market). Often this grows out of past experience when the company was moving too fast and didn't think at all- so they swing to the other extreme - and wind up in the same place (since over-planning doesn't mean you're doing a better job of planning, you're just spending more time on it). Over-planning is also pretty subjective. To some people, anything beyond "should we do this?" would be overplanning. So it also varies by the people involved. Entrepreneurs tend to be risk takers and tend to know their markets well enough to jump in with less information than a major company. Big companies have staff which is not well conntected to the market or the product and so can go wrong easier if planning isn't thorough. ] ]