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How does the promotional mix change over the product life cycle?
Weegy: A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, growth, maturity and decline stages of the product. [ Characteristics for each stage differ and in response to the different needs of the product as it moves through its life cycle, the market mix (various marketing tactics) used during these ... (More)
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Asked 8/13/2012 6:47:09 PM
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What characteristics of Las Vegas visitors suggested that an integrated marketing communications campaign would be necessary?
Weegy: Las Vegas, Nevada which is known for its never ending entertainment and gambling which attracts millions of tourist every year. [ The Convention and Visitors Authority (LVCVA) which is a public agency that runs the Las Vegas Convention Center and their advertising campaign their mission is to attract visitors to Las Vegas though all the activities. LVCVA has conducted a study since 1971 by interviewing visitors on a personal level in ... (More)
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Asked 8/13/2012 6:53:27 PM
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Why did the Las Vegas convention center shift from product advertising to brand marketing?
Weegy: Promotional elements that were used included advertising, public relations, personal selling and promotions. To start with, there was a diversity of visitors which meant that they used different... (More)
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Asked 8/13/2012 7:15:47 PM
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What promotional elements were used in the "What Happens Here, Stays here" campaign?
Weegy: It’s the “Know the Code” campaign created by the Las Vegas tourism department. It’s essentially an anti-social media push in certain circumstances. [ Of course, Vegas tourists want you to Tweet/Facebook about their restaurants, casinos and entertainment but warn against taking photos of people and sharing them through the same social media facets. They even have a place on their Facebook page where you can “Report those who violate the ... (More)
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Asked 8/14/2012 6:02:48 PM
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what role the promotional mix plays on the product life cycle?
Weegy: As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product . When a product is new the organisations objective will be [ to inform the target audience of its entry. Television, radio, magazine, coupons etc may be used to push the product through the introduction stage of the lifecycle. Push and Pull Strategies ... (More)
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Asked 8/14/2012 6:17:53 PM
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