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How does the promotional mix change over the product life cycle?
Weegy: A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, growth, maturity and decline stages of the product. [ Characteristics for each stage differ and in response to the different needs of the product as it moves through its life cycle, the market mix (various marketing tactics) used during these stages differ as well. Understanding the product life cycle can help business owners and marketing managers plan a marketing mix to address each stage fully. ] (More)
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Asked 8/13/2012 6:47:09 PM
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What characteristics of Las Vegas visitors suggested that an integrated marketing communications campaign would be necessary?
Weegy: Las Vegas, Nevada which is known for its never ending entertainment and gambling which attracts millions of tourist every year. [ The Convention and Visitors Authority (LVCVA) which is a public agency that runs the Las Vegas Convention Center and their advertising campaign their mission is to attract visitors to Las Vegas though all the activities. LVCVA has conducted a study since 1971 by interviewing visitors on a personal level in their latest study which showed a record 39.2 million visitors in 2007 the average age of the visitors was 49 years old. International visitors accounted for 13% of Las Vegas visitors. Las Vegas history, first settlers came to find Las Vegas area in 1855. Its population grew and Las Vegas was officially incorporated in 1911 and to help tourism gambling was legalized in 1931.By 1975 Las Vegas gaming revenue reached 1 billion dollars. They had to make room for all these tourists so they built many hotels Mirage, MGM Grand just to name a few. Las Vegas tried to appeal to all age groups. Las Vegas Convention and Visitors Authority were made up to manage the cycling nature of tourism. The Las Vegas IMC Campaign covers advertising, public relations and promotions, online and personal selling. The public relations and promotions of Las Vegas include the show CSI and Las Vegas agreed to promote Las Vegas during their shows, after the NFL refused to do so in the Super Bowl. The LVCVA tried to advertise through many golf tournaments as well to get notoriety. The LVCVA created a tourism website ( Visitlasvegas.com) with information about hotels and entertainment that you could view when you got to Vegas. The Web Site soon was a hit, and there were 500,000 hits each month. Personal selling campaign staff follows up regularly with travel agents, corporate meeting planners, and trade show producers to make sure everything was running smoothly for the tourists that came into town. ] (More)
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Asked 8/13/2012 6:53:27 PM
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Why did the Las Vegas convention center shift from product advertising to brand marketing?
Weegy: Promotional elements that were used included advertising, public relations, personal selling and promotions. To start with, there was a diversity of visitors which meant that they used different... (More)
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Asked 8/13/2012 7:15:47 PM
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What promotional elements were used in the "What Happens Here, Stays here" campaign?
Weegy: It’s the “Know the Code” campaign created by the Las Vegas tourism department. It’s essentially an anti-social media push in certain circumstances. [ Of course, Vegas tourists want you to Tweet/Facebook about their restaurants, casinos and entertainment but warn against taking photos of people and sharing them through the same social media facets. They even have a place on their Facebook page where you can “Report those who violate the code” through their Facebook page. I first saw a video on TV and as I dug into it more, I thought it was interesting that the Vegas tourism department used social media to encourage visitors NOT to use social media. Further more, they created rules about what’s acceptable and what’s not when it comes to Facebook-ing, YouTub-ing and Tweeting. I think this campaign is successful for a couple different reasons: It creates buzz around Vegas and buzz equates to more visitors. More visitors create more dollars. It demonstrates that Vegas is still a “cool” place to visit and shows that they understand issues and challenges that their audience faces. Not only do they understand their problems, they’re proposing a solution. It created interactivity for participants rather than just allowing the audience to view their site. Audience members can sign an oath, respond to Facebook messages and Tweet “#knowthecode.” ] (More)
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Asked 8/14/2012 6:02:48 PM
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what role the promotional mix plays on the product life cycle?
Weegy: As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product . When a product is new the organisations objective will be [ to inform the target audience of its entry. Television, radio, magazine, coupons etc may be used to push the product through the introduction stage of the lifecycle. Push and Pull Strategies will be used at this crucial stage As the product becomes accepted by the target market the organisation at this stage of the lifecycle the organisation works on the strategy of further increasing brand awareness to encourage loyalty. ] (More)
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Asked 8/14/2012 6:17:53 PM
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