The three example of how businesses address their social responsibility function are ;
1. Over the years, Molson Coors Canada has used CSR to advance its brand — and is one of the few major corporations to take advantage of social media in doing so. Molson Coors invests more in responsible drinking education than on alcohol-centered events. Molson reaches out to the community to find ways to spread the message of responsible drinking, putting money behind the TaxiGuy program (for those who’ve had one too many) and covering the cost of free public transit on New Year’s Eve.
2. Tyson Foods offers another example of a major company tying its corporate social responsibility efforts to its core mission. Tyson has committed its brand to efforts to relieve and ultimately end childhood hunger, and in the past few years been integrating social media into its hunger relief efforts.Tyson connected with the Social Media Club and began a string of extraordinarily smart and effective efforts to enlist the community.
3. Honeybees are disappearing at an alarming rate — and that’s bad news for the global food chain. Haagen-Dazs decided to create a microsite to raise awareness about the issue: “Honey bees are responsible for pollinating one-third of all the foods we eat, including many of the ingredients that define our all-natural ice creams, sorbets, frozen yogurt and bars.” Again, smartly tying it back to the company’s core mission.
Added 2/18/2013 11:45:56 PM