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Q: Potential buyers within a segment should be (Points : 3) difficult to reach to prevent competitors from reaching them first. similar to buyers among different segments. similar
in terms of a marketing action. high cost to assign to segments. interested in direct mail services.
A: similarity of needs of potential buyers within a segment [ ]
Expert answered|ephraimzRN|Points 2143|
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Asked 5/27/2012 9:50:00 PM
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A __________ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. (Points : 3) product class product mix product line marketing category product category
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Updated 2/10/2014 2:54:55 AM
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Product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Added 2/10/2014 2:54:55 AM
This answer has been confirmed as correct, not copied, and helpful.
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