Potential buyers within a segment should be (Points : 3) difficult to reach to prevent competitors from reaching them first. similar to buyers among different segments. similar in terms of a marketing action. high cost to assign to segments. interested in direct mail services.

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similarity of needs of potential buyers within a segment [ ]

Expert answered|ephraimzRN|Points 2143|

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Asked 5/27/2012 9:50:00 PM

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