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When selecting a licensee in each country, what factors should Coca-Cola consider?
While some internet rumors claim the company is Jewish-owned, and is thus not sold in "Muslim countries," that claim is false. Coca-Cola has been sold and even produced in such countries since the mid-1950s. [ In 1967 some middle eastern countries identified collectively as the Arab League, and where Coca-Cola is also produced, stopped selling the company's products in protest to a new
facility in Israel, with which some of those countries had governmental tensions and even brief combat at that time. The sales and production of Coca-Cola resumed in those countries shortly after, though, and remain today. ]
Expert answered|jeifunk|Points 1079|
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Asked 2/1/2012 9:59:34 PM
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