Why is it important to know your audience when presenting ideas?
Your goal in speaking to a group is to either inform, persuade or entertain them. To achieve any or all of those objectives, you should know their interests, likes and dislikes. [ Before you speak to a group of people, you should learn as much about them and their interests as possible. You can can also find information about them and their mood at the beginning and during your speech. You can
then tailor your speech to their needs and to better assure a positive reaction from them.
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