What steps can we take to improve communication between the parties in negotiation, and what are some fatal mistakes to avoid?
If you react negatively to ultimatums, inflexibility, and statements like those in the preceding paragraph, you may come to the realization that other people feel the same way. [ [ Unless you are in the military, or subject to some similar hierarchical organization, you will conclude that, if you want to have a relationship with the party on the other side of the table or the other end of the
phone, you must negotiate. Negotiation is unavoidable. ]
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