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Q: what is Central route processing
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Asked 3/13/2011 11:16:38 PM
Updated 3/14/2011 4:02:01 AM
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The Central Route to persuasion is when the receiver has high-involvement information processing-- whether the person ponders the content and logic of message.
Central route leads to more enduring attitude change.
The Peripheral Route to persuasion is when the receiver has low-involvement information processing-- persuasion depends on nonmessage factors.
Added 3/14/2011 4:02:01 AM
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Questions asked by the same visitor
what is Persuasions
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Updated 6/29/2014 6:14:15 AM
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Persuasions is the the act of causing people to do or believe something : the act or activity of persuading people.
Added 6/29/2014 6:14:11 AM
This answer has been confirmed as correct and helpful.
Confirmed by selymi [6/29/2014 6:16:49 AM]
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