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Q: The fourth step in the sequential building process of brand equity is _________. (Points : 2) develop positive brand awareness establish a brand's meaning in the minds of consumers
elicit the proper consumer responses to a brands identity and meaning create a consumer-brand connection reward loyal customer behavior
A: The first step to building brand equity is to define your positioning: the single thing your company stands for to your customers. Single is the operative word here. [ Good positioning forces hard choices. To define your brand position, get the key leaders in your company together. Decide what makes you different and better than your competition. Read more: ]
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User: Summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price is referred to as _________. (Points : 2

User: The fourth step in the sequential building process of brand equity is _________. (Points : 2) develop positive brand awareness establish a brand's meaning in the minds of consumers elicit the proper consumer responses to a brands identity and meaning create a consumer-brand connection reward loyal customer behavior

Weegy: The first step to building brand equity is to define your positioning: the single thing your company stands for to your customers. Single is the operative word here. [ Good positioning forces hard choices. To define your brand position, get the key leaders in your company together. Decide what makes you different and better than your competition. Read more: ]
jonsyg|Points 500|

User: Four pricing practices are closely scrutinized because of potential unethical or illegal actions. They include (1) price fixing, (2) deceptive pricing, (3) predatory pricing, and (4) _________. (Points : 2) range-line pricing manufacturer managed accounts regional rollbacks delayed payment penalties price discrimination

Weegy: predatory pricing- An anti-competitive measure employed by a dominant company to protect market share from new or existing competitors. [ [ [ Predatory pricing involves temporarily pricing a product low enough to end a competitive threat. Read more: ] ] ]
bm830|Points 0|

User: Four pricing practices are closely scrutinized because of potential unethical or illegal actions. They include (1) price fixing, (2) deceptive pricing, (3) predatory pricing, and (4) _________.

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Asked 8/25/2012 6:40:54 PM
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