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Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments? (Points : 1) Micro targeting Narrowcast marketing Focused marketing Niche marketing
Weegy: Empirical research on the profit impact of marketing strategy: firms with high market share were successful because they pursued a cost leadership strategy and firms with low market share were successful because they used market segmentation to [ focus on a small but profitable market niche. ] (More)
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Asked 2/5/2012 9:44:50 PM
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__________ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers. (Points : 1) Utility Applicability Functionality User friendliness
Weegy: UTILITY is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers. (More)
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Asked 2/5/2012 10:00:25 PM
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The two major types of markets are the: (Points : 1) primary market and secondary market. B2B market and C2C market. consumer market and business-to-business market. target market and niche market.
Weegy: primary market and secondary market. (More)
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Asked 2/5/2012 9:43:42 PM
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A firm's marketing mix refers to the combination of: (Points : 1) goods the firm offers to different market segments. advertising media the firm utilizes to promote its products. strategies regarding product, price, place, and promotion. people directly involved in making marketing decisions
Weegy: Answer: A firm's marketing mix refers to the combination of, "Strategies regarding product, price, place, and promotion". (More)
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Asked 2/5/2012 9:40:48 PM
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A __________ is a marketing intermediary who sells to ultimate consumers. (Points : 1) channel captain wholesaler secondary marketer retailer
Weegy: A RETAILER is an organization that sells to ultimate consumers. (More)
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Asked 2/5/2012 10:02:53 PM
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