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Al Martinez is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, ...
socio-cultural, and economic trends, as well as competitive conditions. Martinez is confident that these factors will impact Friendly's future marketing success. His efforts are an example of: (Points : 1) target marketing competitive benchmarking relationship marketing environmental scanning
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User: Al Martinez is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, socio-cultural, and economic trends, as well as competitive conditions. Martinez is confident that these factors will impact Friendly's future marketing success. His efforts are an example of: (Points : 1) target marketing competitive benchmarking relationship marketing environmental scanning

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