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Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments? (Points : 1) Micro targeting Narrowcast marketing Focused marketing Niche marketing
Weegy: Empirical research on the profit impact of marketing strategy: firms with high market share were successful because they pursued a cost leadership strategy and firms with low market share were successful because they used market segmentation to [ focus on a small but profitable market niche. ] (More)
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Asked 2/5/2012 9:44:50 PM
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__________ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers. (Points : 1) Utility Applicability Functionality User friendliness
Weegy: UTILITY is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers. (More)
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Asked 2/5/2012 10:00:25 PM
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A __________ is a marketing intermediary who sells to ultimate consumers. (Points : 1) channel captain wholesaler secondary marketer retailer
Weegy: A RETAILER is a marketing intermediary who sells to ultimate consumers. (More)
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