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What promotional elements were used in the "What Happens Here, Stays here" campaign?
It’s the “Know the Code” campaign created by the Las Vegas tourism department. It’s essentially an anti-social media push in certain circumstances. [ Of course, Vegas tourists want you to Tweet/Facebook about their restaurants, casinos and entertainment but warn against taking photos of people and sharing them through the same social media facets. They even have a place on their Facebook page
where you can “Report those who violate the code” through their Facebook page. I first saw a video on TV and as I dug into it more, I thought it was interesting that the Vegas tourism department used social media to encourage visitors NOT to use social media. Further more, they created rules about what’s acceptable and what’s not when it comes to Facebook-ing, YouTub-ing and Tweeting. I think this campaign is successful for a couple different reasons: It creates buzz around Vegas and buzz equates to more visitors. More visitors create more dollars. It demonstrates that Vegas is still a “cool” place to visit and shows that they understand issues and challenges that their audience faces. Not only do they understand their problems, they’re proposing a solution. It created interactivity for participants rather than just allowing the audience to view their site. Audience members can sign an oath, respond to Facebook messages and Tweet “#knowthecode.” ]
Expert answered|markworley|Points 50|
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Asked 8/14/2012 6:02:48 PM
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How does the promotional mix change over the product life cycle?
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Asked 8/13/2012 6:47:09 PM
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What characteristics of Las Vegas visitors suggested that an integrated marketing communications campaign would be necessary?
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Asked 8/13/2012 6:53:27 PM
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Why did the Las Vegas convention center shift from product advertising to brand marketing?
Weegy: Promotional elements that were used included advertising, public relations, personal selling and promotions. To start with, there was a diversity of visitors which meant that they used different... (More)
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Asked 8/13/2012 7:15:47 PM
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what role the promotional mix plays on the product life cycle?
Weegy: As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product . When a product is new the organisations objective will be [ to inform the target audience of its entry. Television, radio, magazine, coupons etc may be used to push the product through the introduction stage of the lifecycle. Push and Pull Strategies will be used at this crucial stage As the product becomes accepted by the target market the organisation at this stage of the lifecycle the organisation works on the strategy of further increasing brand awareness to encourage loyalty. ] (More)
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