Question and answer
What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy textbook such at those found at major
universities, which strategy would you use, and why?
Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. [ Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics * Trade show promotions to
encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts ]
Expert answered|millerhan|Points 133|
Question
Asked 9/18/2012 2:19:34 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
25,640,483 questions answered
Popular Conversations
Evaluate. -|-7 3| User: A man invests a certain amount of money at ...
Weegy: Let the man invest an amount x at 2% interest. Then, [ he invests an amount (x+800) at 4% interest. Total ...
6/27/2016 12:18:08 PM| 3 Answers
(-d + 4)(-d - 4) User: Simplify b(a + b) - a(a - b). User: (y 3 - ...
Weegy: (y^3 - 125) (y - 5) = y^4 - 5y^3 - 125y + 625; User: Simplify 5 + 2{x - 4[3x + 7(2 - x)]}. User: 48a 3 bc 2 ...
6/27/2016 10:54:50 PM| 3 Answers
Soviet armies fighting Germany benefited from a. Polish aid. b. cold ...
Weegy: Soviet armies fighting Germany benefited from COLD WEATHER. User: Erwin Rommel Weegy: Erwin Rommel was a ...
6/27/2016 8:36:33 AM| 2 Answers
All of the following are correct EXCEPT: a. China now encourages ...
Weegy: All of the following are correct EXCEPT: a. China now encourages families to have many children. ] User: ...
6/27/2016 10:15:43 AM| 2 Answers
Which of the following terms could be applied to the United States ...
Weegy: Free press could be applied to the U.S. during the Cold War. User: Which of the following technologies was ...
6/27/2016 10:20:16 AM| 2 Answers
Cardiovascular exercise causes your lungs to breathe less ...
Weegy: Cardiovascular exercise causes your lungs to breathe less often. FALSE. Breathing rate increases during ...
6/27/2016 10:41:00 AM| 2 Answers
Weegy Stuff
S
P
L
Points 973 [Total 1634] Ratings 2 Comments 953 Invitations 0 Offline
S
Points 350 [Total 711] Ratings 2 Comments 330 Invitations 0 Offline
S
L
P
P
P
Points 156 [Total 3699] Ratings 0 Comments 156 Invitations 0 Offline
S
Points 137 [Total 212] Ratings 1 Comments 127 Invitations 0 Offline
S
Points 137 [Total 418] Ratings 0 Comments 137 Invitations 0 Offline
S
Points 127 [Total 179] Ratings 0 Comments 127 Invitations 0 Offline
S
P
1
Points 107 [Total 852] Ratings 3 Comments 57 Invitations 2 Offline
S
L
Points 86 [Total 4206] Ratings 0 Comments 86 Invitations 0 Offline
S
Points 40 [Total 50] Ratings 1 Comments 30 Invitations 0 Offline
S
Points 32 [Total 139] Ratings 0 Comments 32 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.