Question and answer
What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy textbook such at those found at major
universities, which strategy would you use, and why?
Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. [ Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics * Trade show promotions to
encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts ]
Expert answered|millerhan|Points 133|
Question
Asked 9/18/2012 2:19:34 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
24,992,107 questions answered
Popular Conversations
In December 1997, the United Nations Framework Convention on Climate ...
Weegy: your answer is A. slow the global energy crisis by encouraging nations to find new sources of nonrenewable ...
5/1/2016 12:33:13 PM| 2 Answers
A synonym is a word that has the opposite meaning as itself.
Weegy: A synonym is a word that has the opposite meaning as itself. FALSE. User: That is incorrect. Please try ...
5/1/2016 2:43:48 AM| 1 Answers
Weegy Stuff
S
Points 85 [Total 85] Ratings 4 Comments 45 Invitations 0 Offline
S
Points 64 [Total 64] Ratings 1 Comments 44 Invitations 1 Offline
S
1
L
L
P
R
P
L
P
Points 43 [Total 12295] Ratings 0 Comments 43 Invitations 0 Offline
S
Points 18 [Total 87] Ratings 0 Comments 18 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 5 [Total 150] Ratings 0 Comments 5 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
Points 0 [Total 0] Ratings 0 Comments 0 Invitations 0 Offline
Points 0 [Total 0] Ratings 0 Comments 0 Invitations 0 Offline
S
Points 0 [Total 0] Ratings 0 Comments 0 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.