Question and answer
What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy textbook such at those found at major
universities, which strategy would you use, and why?
Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. [ Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics * Trade show promotions to
encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts ]
Expert answered|millerhan|Points 133|
Question
Asked 9/18/2012 2:19:34 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
21,938,845 questions answered
Popular Conversations
An adjective clause may modify a(n) ...
Weegy: A pronoun is a word that takes the place of a noun.
8/28/2015 7:47:06 AM| 3 Answers
The US assisted on the side of the resistance movement in the Afghan ...
Weegy: C. reduce Soviet presence in the region. User: Who did the United States support in the Soviet-Afghan ...
8/28/2015 8:32:26 AM| 2 Answers
_________ were non-European places in the world that European ...
Weegy: A. ecological imperials User: Social Darwinism was used to justify all of the following ...
8/28/2015 12:19:11 PM| 2 Answers
Read the following sentence. Decide if the verb is used as ...
Weegy: Terry is running up the hill. Up the hill is used as adverb. User: Identify the type of subordinate ...
8/28/2015 12:19:01 PM| 2 Answers
Weegy Stuff
S
P
C
L
P
L
1
P
P
1
P
1
P
L
P
R
Points 1204 [Total 11557]| Ratings 7| Comments 1134| Invitations 0|Offline
S
L
Points 767 [Total 1082]| Ratings 1| Comments 757| Invitations 0|Offline
S
1
L
L
Points 715 [Total 9183]| Ratings 3| Comments 675| Invitations 1|Online
S
L
L
P
1
Points 703 [Total 9276]| Ratings 2| Comments 683| Invitations 0|Offline
S
Points 491 [Total 717]| Ratings 1| Comments 481| Invitations 0|Online
S
Points 242 [Total 250]| Ratings 0| Comments 242| Invitations 0|Offline
S
Points 224 [Total 224]| Ratings 3| Comments 194| Invitations 0|Offline
S
Points 214 [Total 533]| Ratings 1| Comments 204| Invitations 0|Offline
S
Points 177 [Total 254]| Ratings 0| Comments 177| Invitations 0|Offline
S
Points 138 [Total 169]| Ratings 0| Comments 138| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.