Notice: Payments for answers will end 4/10/2017. Click for more info.
You have new items in your feed. Click to view.
Question and answer
Q: What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy textbook such at those found at major
universities, which strategy would you use, and why?
A: Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. [ Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics * Trade show promotions to
encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts ]
Expert answered|millerhan|Points 133|
Question
Asked 9/18/2012 2:19:34 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
25,807,883 questions answered
Popular Conversations
Plot, character, and setting do not affect one another. True False ...
Weegy: Plot, character, and setting do not affect one another. FALSE. User: The words he said are considered ...
8/18/2017 8:46:59 AM| 0 Answers
15. Which of the following is not an authoritarian form of ...
Weegy: Direct democracy is not an authoritarian form of government.
8/18/2017 8:35:41 AM| 0 Answers
Weegy Stuff
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 4 [Total 4] Ratings 0 Comments 4 Invitations 0 Offline
S
Points 3 [Total 3] Ratings 0 Comments 3 Invitations 0 Offline
S
Points 2 [Total 3] Ratings 0 Comments 2 Invitations 0 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.