Notice: Payments for answers will end 4/10/2017. Click for more info.
You have new items in your feed. Click to view.
Question and answer
Q: What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy textbook such at those found at major
universities, which strategy would you use, and why?
A: Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. [ Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics * Trade show promotions to
encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts ]
Expert answered|millerhan|Points 133|
Question
Asked 9/18/2012 2:19:34 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
27,005,309 questions answered
*
Get answers from Weegy and a team of really smart lives experts.
S
L
Points 247 [Total 265] Ratings 0 Comments 177 Invitations 7 Offline
S
L
Points 130 [Total 130] Ratings 0 Comments 130 Invitations 0 Offline
S
L
R
Points 125 [Total 276] Ratings 1 Comments 5 Invitations 11 Offline
S
R
L
R
P
R
P
R
Points 66 [Total 734] Ratings 0 Comments 6 Invitations 6 Offline
S
1
L
L
P
R
P
L
P
P
R
P
R
P
R
P
P
Points 62 [Total 13329] Ratings 0 Comments 62 Invitations 0 Offline
S
L
1
R
Points 34 [Total 1450] Ratings 2 Comments 14 Invitations 0 Offline
S
L
Points 10 [Total 187] Ratings 0 Comments 0 Invitations 1 Offline
S
Points 10 [Total 13] Ratings 0 Comments 10 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 0 Comments 0 Invitations 1 Offline
S
Points 2 [Total 2] Ratings 0 Comments 2 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.