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Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. grouping people randomly in a market market sectioning grouping people according to similar needs splitting people randomly between markets product based market development
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Updated 256 days ago|2/10/2014 3:04:35 AM
1 Answer/Comment
Market segmentation stresses grouping people according to similar needs and relating needs and benefits to specific marketing actions.

Added 256 days ago|2/10/2014 3:04:35 AM
This answer has been confirmed as correct, not copied, and helpful.
The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on what?
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Updated 253 days ago|2/13/2014 6:18:22 AM
1 Answer/Comment
The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on degrees.

Added 256 days ago|2/10/2014 2:52:04 AM
This answer has been confirmed as correct, not copied, and helpful.
Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process. commercialization screening and evaluation business analysis development market testing
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Updated 256 days ago|2/10/2014 2:48:06 AM
1 Answer/Comment
Breyer's new product was in the market testing stage of the new-product process.

Added 256 days ago|2/10/2014 2:48:06 AM
This answer has been confirmed as correct, not copied, and helpful.
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