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The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? A. Looking through the company's marketing information system to see past sales trends B. Reviewing videotapes of a recent focus group C. Making phone calls to some of the best customers to learn their interest in a ...
Weegy: Answer is A) Looking through the company's marketing information system to see past sales trends. User: 13) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all. Weegy: B. Shopping products are those products for which customers usually want to use routinized buying behavior. User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the A. political environment B. social and cultural environment C. competitive environment D. firm's resources and objectives Weegy: Social and cultural environment. User: The observing method in marketing research A. uses personal interviews B. may require customers to change their normal shopping behavior C. is used to gather data without consumers being influenced by the process D. is not suitable for obtaining primary data Weegy: The observing method in marketing research may require customers to change their normal shopping behavior. User: The first step in market segmentation should be A. deciding what new product you could develop B. evaluating what segments you currently serve C. finding a demographic group likely to use your products D. defining some broad product-markets where you may be able to operate profitably Weegy: B. evaluating what segments you currently serve User: The product life cycle A. describes the stages a new product idea goes through from beginning to end B. has three major stages C. applies to categories or types of products as opposed to brands D. shows that sales and profits tend to move together over time User: Which of the following is one of the product ... (More)
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