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Q: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market
segmentation C. market development D. market research
A: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: Market Segmentation
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User: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research

Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: Market Segmentation
cjabward|Points 710|

User: What is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification

Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: Market Segmentation
cjabward|Points 710|

User: Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis research

Weegy: Marketing research which seeks structured responses that can be summarized is called Quantitative research.



User: One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered

Weegy: D. there is no interviewer, so the research questions may not be answered
rhey22787|Points 1476|

User: When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line





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Asked 6/4/2013 1:50:33 AM
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