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Q: Read the following description of a thirty-second television commercial. Write an essay analyzing this advertisement in terms of stereotyping, bias, and persuasive techniques. Be sure to provide
clear support for your position. The commercial begins with a close-up shot of a beautiful woman, and it pans back to reveal that she is standing beside a shiny black luxury car. The music is classical and refined. A deep male voice says, You know what you want. And you dont settle for second best. The camera pans further back to show that the woman and the car are on the side of the road in an empty desert. Steam is rising from under the hood of the car. Heat waves shimmer from the pavement in the distance, and the music becomes low and ominous. The male voice now asks in a tone of warning: Are you sure you have the best roadside assistance plan? The camera continues to pan back and you see a man in a suit walking along the road toward a featureless horizon. The voice concludes, Call Vigilant Systems for a free estimate.
A: this will be a pretty effective commercial if it is reached to the correct target market. with a beautiful woman, can everyone relate to that? also, a luxery car is a good example of something precious and therefore needs to be cared for.
jhehe|Points 385|
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Asked 4/25/2013 8:44:36 AM
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