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What were the major developments in the evolution of mass media during the 20th century?How did each development influence American culture?
• At the beginning of the century, the media consisted mainly of newspapers and various periodicals. [ Newspapers and magazines dominated the media in the second decade of the 20th century. • In 1900, there was no radio, television or internet; newspapers dominated the media market, with virtually no competition. • Today, using available technology, such as the
internet, we can communicate with one another anywhere on Earth, or Space, instantly. • As the 20th century was coming to an end, a new media was born - the Internet. It links people together through their computer terminals with modems connected to telephone lines. • With the Internet electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience. With minimal technical know-how, anyone could put his or her comments and views on air without the huge expense of traditional publishing. Also advertising searched for new ways to use new media to promote their products. • The number of people accessing the net nowadays is incalculable. Public libraries and even cafes offer consumers Internet access. The majority of users tend to be university and other researchers, government officials, students, scientists and reporters and journalists. ]
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