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How can a marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
Ways to identify emerging competitors include attending trade shows and obtaining lists of both exhibitors and attendees, again, [ speaking with and or surveying your clients to learn what new services they are using in your area of expertise and obtaining appropriate feedback from your salesforce. ]
Expert answered|selymi|Points 10296|
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Asked 3/28/2013 9:46:36 AM
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How would you convince your supervisor that the marketing department should produce formal marketing plans?
Weegy: Well I do not think that it would be too hard to convince a supervisor that the marketing department should produce formal marketing plans, if in fact you were to take fact based information or spreadsheet’s with you. [ Such as the company’s financial status, company expense’s, budgets, the company’s current income level, the investments and whatever else you think that might help to back up your reasoning. One you have all this documentation in hand, be sure to express in your discussion with this person how the you think the company could raise their investments by doing so, and also how the company could save costs by creating what we all know as a formal plan in marketing. ] (More)
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Weegy: A marketing plan may be part of an overall business plan. ... This definition should not be too narrow, or it will constrict the development of ... the book by Peters and Waterman, in the form of their "Superordinate Goals. ... [ is a good chance that the organization will achieve a strong position in its markets (and attain that future). ] (More)
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Asked 3/21/2013 4:49:52 PM
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social cultural concepts are?
Weegy: Sociocultural evolution(ism) is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have changed over time. [ Note that "sociocultural evolution" is not an equivalent of "sociocultural development" (unified processes of differentiation and integration involving increases in sociocultural complexity), as sociocultural evolution also encompasses sociocultural transformations accompanied by decreases of complexity (degeneration) as well as ones not accompanied by any significant changes of sociocultural complexity (cladogenesis).[1] Thus, sociocultural evolution can be defined as "the process by which structural reorganization is affected through time, eventually producing a form or structure which is qualitatively different from the ancestral form." ] (More)
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Asked 3/22/2013 7:49:04 AM
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why is it important that the marketing and sales department working together as a team?
Weegy: Having worked in several marketing departments I have seen firsthand how adversarial the relationship between sales and marketing can be. [ Neither gives the other much respect, with common comments on bloated budgets, reckless spending and that they “just don’t understand us.” While entrenched in a corporate marketing environment I have done my share of the above and confess to being guilty on all counts. But even then I knew that these two teams needed to work together to be effective. But when I say work together I’m not talking about creating one department or having common goals and objectives. These are two separate departments and each has its own purpose: Sales exists to make sales Marketing exists to make the sales process easier so the company makes more sales The entire point of any business is to sell. There is no function more important than selling, because without sales there will be no business. But the sales process needs to be effective and the support it receives from marketing is essential to a company’s success. ] (More)
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Asked 3/22/2013 7:52:47 PM
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why should marketing be part of the sales functon?
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