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Discuss at least two criticisms of the use of net promoter scores. In daily life, estimation is great for giving intelligent guesses about possible amounts. You might see a pile of boxes and estimate
that there are about 2,500 toys. It's okay if the actual number is 2,479. You were close enough for a quick idea. People in a meeting might not want to worry about the exact value of 97. To make things easier, they all agree to round that number up to 100.
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ght%20see%20a%20pile%20of%20boxes%20and%20estimate%20that%20there%20are%20about%202,500%20toys.%20It%27s%20okay%20if%20the%20actual%20number%20is%202,479.%20You%20were%20close%20enough%20for%20a%20quick%20idea.%20People%20in%20a%20meeting%20might%20not%20want%20to%20worry%20about%20the%20exact%20value%20of%2097.%20To%20make%20things%20easier,%20they%20all%20agree%20to%20round%20that%20number%20up%20to%20100. ]
Expert answered|Mrs_Melton|Points 20|
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Asked 2/14/2012 6:17:44 PM
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discuss how the net promoter score can assist in the value of a company
Weegy: Investing to earn the loyalty of your customers often requires trade-offs—you must decide which of the many investments you could potentially make will result in the greatest return. [ A clear understanding of your company’s loyalty economics will help you make those decisions. It will give you a quantitative basis for investments in long-term customer assets and provide a defense against the short-term, sub-optimal, “quarterly earnings” mind-set that often tempts leaders to generate “bad profits.” source: ] (More)
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Asked 2/14/2012 10:59:13 AM
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Discuss at least two criticisms of the use of net promoter scores. In daily life, estimation is great for giving intelligent guesses about possible amounts. You might see a pile of boxes and estimate that there are about 2,500 toys. It's okay if the actual number is 2,479. You were close enough for a quick idea. People in a meeting might not want to worry about the exact value of 97. To make things easier, they all agree to round that number up to 100.
Weegy: A person said that respondents saw the overall recommendation and loyalty questions as illogical. They would see comments on the survey, such as, “Why are you asking me about my loyalty. [ I have no choice but to call you when I need tech support.” Reichheld recommends using the classic recommendation question on relationship surveys - those surveys that are broader in scope about the relationship. But many companies use it on transactional surveys. *One person with a very small customer population asked how to increase response rates. This led to a broad discussion. Some use incentives, e.g., a monthly raffle of a $25 Amazon certificate. Another commented that they used to give company product as a reward, but that was useless. A $5 Starbucks card or something small that they could bring home to their kids proved a more effective reward. But are the data any good? One person noted that if it takes an incentive to complete a survey, doesn't that show you're not really engaged? After the session a participant commented that rewards cannot be accepted Reminders were used, but if you're surveying the same group repeatedly, people don't use multiple reminders and have a no-repeat-survey window of 30 to 90 days. ] (More)
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Asked 2/14/2012 6:06:45 PM
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