Question and answer
What are some of the issues that result from dependency on modern media? Describe at least three issues
Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976. [ The theory ties together the interrelations of broad social systems, mass media, and the individual into a comprehensive explanation of media effects. At its core, the basic dependency hypothesis states that the more a person depends on media to meet needs, the
more important media will be in a person's life, and therefore the more effects media will have on a person. According to Ball-Rokeach and DeFleur, three media needs determine how important media is to a person at any given moment: 1) The need to understand one's social world (surveillance) 2) The need to act meaningfully and effectively in that world (social utility) 3) The need to escape from that world when tensions are high (fantasy-escape) When these needs for media are high, the more people turn to media to meet these needs, and therefore the media have a greater opportunity to effect them. That said, none of these media needs are constant over long periods of time. They change based on aspects of our social environment. In fact, media dependency theory states two specific conditions under which people's media needs, and consequently people's dependency on media and the potential for media effects, are heightened. ]
Expert answered|chenidiez|Points 30|
Question
Asked 10/21/2012 3:38:02 AM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What is meant by the term media convergence with regard to business, and how has it affected everyday life? What are some of the issues that result from dependency on modern media? Describe at least three issues.
Weegy: Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. [ [ A decade ago, there were clear differences between print media, TV, the internet in general and social media in particular. Now look at things: Newspapers and TV have web sites. Those web sites deliver news in almost real time complete with moving video and feeds formatted for smart phones. Movies are now available streaming on the internet (Netflix). TV shows are now available streaming on the internet (Hula.com). Viewers can participate in TV shows in real time via social media (The Voice on NBC is a good example). Things are all converging into one big media delivery vehicle. ] ] (More)
Question
Expert Answered
Asked 10/21/2012 2:22:07 AM
0 Answers/Comments
What is meant by the term media convergence with regard to business, and how has it affected everyday life? What are some of the issues that result from dependency on modern media? Describe at least three issues.
Weegy: Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. [ [ A decade ago, there were clear differences between print media, TV, the internet in general and social media in particular. Now look at things: Newspapers and TV have web sites. Those web sites deliver news in almost real time complete with moving video and feeds formatted for smart phones. Movies are now available streaming on the internet (Netflix). TV shows are now available streaming on the internet (Hula.com). Viewers can participate in TV shows in real time via social media (The Voice on NBC is a good example). Things are all converging into one big media delivery vehicle. ] (More)
Question
Expert Answered
Asked 10/21/2012 2:19:47 AM
0 Answers/Comments
20,167,820 questions answered
Popular Conversations
After the Spanish-American War, the _______ reserved the right of the ...
Weegy: After the Spanish-American War, the Platt Amendment reserved the right of the United States to intervene in ...
3/29/2015 10:56:48 PM| 3 Answers
Discretionary spending is spending which requires governmental ...
Weegy: Discretionary spending is spending which requires governmental approval on an annual basis. TRUE. User: ...
3/29/2015 9:27:10 AM| 2 Answers
What is the equation of the line that has a slope of –2 and a ...
Weegy: The answer is B) architecture and music. User: Some nouns that end in -um are made plural by changing the –um ...
3/29/2015 10:39:54 AM| 2 Answers
Simplify (-2)^-3
Weegy: - 2.75 < -3 is a false statement.
3/29/2015 6:07:55 PM| 2 Answers
Weegy Stuff
S
L
P
L
P
P
P
Points 1270 [Total 9156]| Ratings 0| Comments 1270| Invitations 0|Offline
S
1
L
Points 622 [Total 1533]| Ratings 6| Comments 562| Invitations 0|Offline
S
P
C
L
P
L
1
P
Points 510 [Total 7817]| Ratings 8| Comments 430| Invitations 0|Offline
S
L
Points 510 [Total 1015]| Ratings 10| Comments 400| Invitations 1|Offline
S
1
L
L
Points 486 [Total 7987]| Ratings 0| Comments 486| Invitations 0|Offline
S
L
Points 358 [Total 1480]| Ratings 2| Comments 338| Invitations 0|Offline
S
Points 199 [Total 567]| Ratings 3| Comments 169| Invitations 0|Offline
S
Points 145 [Total 145]| Ratings 0| Comments 145| Invitations 0|Offline
S
Points 42 [Total 158]| Ratings 4| Comments 2| Invitations 0|Offline
S
Points 35 [Total 126]| Ratings 0| Comments 35| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.