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What type of channel conflict is likely to be caused by dual distribution
Channel conflicts: VERTICAL- occurs between different levels in a marketing channel; for example, between a manufacturer and a wholesaler or between a wholesaler and a retailer. [ Three sources of vertail conflict: (1) when a channel member bypasses another member and sells or buys products direct, a practice called disintermediation. (2) disagreements over how prodfits are distributed among
channel members. (3) when manufacturers believe wholesalers or retailers are not viving their products adequate attentionl. HORIZONTAL- occus between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers that handle the same manufacturer's brands. ]
Expert answered|mxs|Points 460|
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Asked 8/27/2012 5:28:09 AM
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