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What are some issues that result from the dependency of modern media?
Media-System Dependency, first introduced by Ball-Rokeach and DeFleur (1976), [ [ is defined as ?a relationship in which the capacity of individuals to attain their goals is contingent upon the information resources of the media system"media systems dependency theory assumes that the more a person depends on having his or her needs met by media use, the more important will be the role that media
play in the person?s life, and therefore the more influence those media will have on the person" (p. 273). As the world becomes more complex, people turn to media to make sense of what?s happening. The more a person relies on media for information, the more that person is influenced by mediaIn modern society, media-system dependency is utilized most significantly by political and economic systems. Ball-Rokeach (1985) suggests that there is even interdependence between them, with each helping the other attain fundamental goals. The goals of each system create a symmetrical, mutual need or contingency with the other. These systems, known as the central dependency systems rely so heavily on one another that efforts to create asymmetry by one system or another, are generally circular in nature. The same contingencies are not present in family, educational, religious, and those other systems not considered as central dependencies ] ]
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Asked 4/28/2012 11:46:44 AM
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