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78) The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called: A. marketing strategy planning. B. strategic (management) planning. C. marketing programming. D. management by objective. E. market planning.
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Updated 2/7/2013 12:04:07 AM
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The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called strategic (management) planning, answer is letter B.
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78) The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called: A. marketing strategy planning. B. strategic (management) planning. C. marketing programming. D. management by objective. E. market planning.
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Updated 2/6/2013 2:46:30 AM
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The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities strategic (management) planning.


Marketing Management By F. Lao. page 109
Added 2/6/2013 2:46:30 AM
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