Question and answer
Should the United States allow the direct marketing of medications in print and on television?
Only the U.S. and New Zealand permit direct marketing of prescription drugs to consumers. The Food and Drug Administration (FDA) acquired jurisdiction over DTCA of prescription drugs in 1962. [ For the next 35 years, television advertising was limited by the requirement that ads summarize potential adverse reactions and contraindications to drugs. • In 1997, the FDA issued guidelines that
described how ads could make “adequate provision” for the full disclosure of risks and benefits by referring viewers elsewhere, to a toll-free telephone number, concurrent print ad, a web site, or a physician. As a result, the pharmaceutical industry greatly increased its spending on DTCA, and shifted the majority of its budget from print to broadcast media. • Regulation of DTCA recognizes that prescription drugs differ from other consumer products because of the drugs’ inherent risks. Nevertheless, commercial speech is given significant protection under U.S. law, leading legal scholars to conclude that an outright ban on DTCA would not likely pass constitutional muster. The question remains about how to balance these constitutional protections with the need to protect the public’s health. • American television viewers see as many as 16 hours of prescription drug ads per year, far exceeding the average time spent with a physician. Pharmaceutical manufacturers concentrate DTCA spending on a few brand-name drugs, mostly those used to treat chronic conditions with broad and enduring potential markets—such as high cholesterol, insomnia, or reduced bone density. In 2008, the class of drugs with the greatest DTCA spending was treatments for erectile dysfunction. ]
Expert answered|alhynne09|Points 10|
Question
Asked 9/21/2012 10:13:40 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
21,112,465 questions answered
Popular Conversations
Simplify 2(x - 4) + 7(x + 2). User: Simplify 2(x - 4) + 7(x + 2). ...
Weegy: 3(4x + 6) - 9x = 12x + 18 - 9x; = 3x + 18 User: Simplify 8 - (-5) - 4(-7). Weegy: 8 - (-5) - 4(-7) = 8 + 5 ...
5/27/2015 3:01:03 PM| 4 Answers
Simplify 11(2x + 3). 11x + 5 22x + 3 22x + 33
Weegy: 11(2x + 3) = 22x + 33 User: Simplify -3xy^3 + 7xy^3 + (-xy^3) + (-3xy^3). User: Simplify 2x + x. User: ...
5/27/2015 9:20:06 AM| 3 Answers
Simplify 8(3 - 2x). User: Simplify -2[9 - (x + 7)].
Weegy: -2[9 - (x + 7)] = -2(9 - x - 7) = -2(2 - x) = 2x - 4 User: Simplify -12x + 5x. -7 -7x -17x User: Simplify ...
5/27/2015 9:22:24 AM| 3 Answers
A line has a rise of 3 and a run of 12. What is the slope? User: A ...
Weegy: a.25 User: A line has a rise of 6 and a slope of 1/20. What is the run? 30 90 120 Weegy: A line has a rise ...
5/27/2015 12:32:19 PM| 3 Answers
Select all of the terms that are "like." xy2 2xy x2 -xy 2x2y User: ...
Weegy: 2xy, -xy, and xy are "like" terms. User: Simplify -4(N + 9). Weegy: -4(N + 9) = -4N - 36 User: Simplify ...
5/27/2015 9:17:54 AM| 2 Answers
Simplify (5b)(-3a). -35ab -15ab 2ab
Weegy: (5b)(-3a) = -15ab User: Simplify 9 - {x - (7 + x)}. User: What is the expression for "the difference ...
5/27/2015 9:27:00 AM| 2 Answers
Find the value of 21 - 18 ÷ 3 · 2. User: Simplify ...
Weegy: 6(-5)= -30 User: Simplify 6r · s · 4rt. 10rst 10r2st 24r2st Weegy: 6r · s · 4rt. = 24r2st. User: Evaluate ...
5/27/2015 9:35:13 AM| 2 Answers
Weegy Stuff
S
Points 759 [Total 767]| Ratings 1| Comments 749| Invitations 0|Offline
S
L
Points 706 [Total 1236]| Ratings 2| Comments 686| Invitations 0|Offline
S
1
Points 607 [Total 999]| Ratings 3| Comments 577| Invitations 0|Offline
S
L
P
Points 429 [Total 2906]| Ratings 1| Comments 419| Invitations 0|Offline
S
P
C
L
P
L
1
P
P
1
P
1
Points 248 [Total 8994]| Ratings 0| Comments 248| Invitations 0|Offline
S
Points 163 [Total 183]| Ratings 0| Comments 163| Invitations 0|Online
S
1
L
L
Points 84 [Total 8267]| Ratings 0| Comments 84| Invitations 0|Offline
S
L
1
R
Points 80 [Total 1367]| Ratings 0| Comments 80| Invitations 0|Offline
S
L
Points 56 [Total 3810]| Ratings 2| Comments 36| Invitations 0|Offline
S
Points 13 [Total 13]| Ratings 0| Comments 13| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.