Question and answer
Should the United States allow the direct marketing of medications in print and on television?
Only the U.S. and New Zealand permit direct marketing of prescription drugs to consumers. The Food and Drug Administration (FDA) acquired jurisdiction over DTCA of prescription drugs in 1962. [ For the next 35 years, television advertising was limited by the requirement that ads summarize potential adverse reactions and contraindications to drugs. • In 1997, the FDA issued guidelines that
described how ads could make “adequate provision” for the full disclosure of risks and benefits by referring viewers elsewhere, to a toll-free telephone number, concurrent print ad, a web site, or a physician. As a result, the pharmaceutical industry greatly increased its spending on DTCA, and shifted the majority of its budget from print to broadcast media. • Regulation of DTCA recognizes that prescription drugs differ from other consumer products because of the drugs’ inherent risks. Nevertheless, commercial speech is given significant protection under U.S. law, leading legal scholars to conclude that an outright ban on DTCA would not likely pass constitutional muster. The question remains about how to balance these constitutional protections with the need to protect the public’s health. • American television viewers see as many as 16 hours of prescription drug ads per year, far exceeding the average time spent with a physician. Pharmaceutical manufacturers concentrate DTCA spending on a few brand-name drugs, mostly those used to treat chronic conditions with broad and enduring potential markets—such as high cholesterol, insomnia, or reduced bone density. In 2008, the class of drugs with the greatest DTCA spending was treatments for erectile dysfunction. ]
Expert answered|alhynne09|Points 10|
Question
Asked 9/21/2012 10:13:40 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
21,995,791 questions answered
Popular Conversations
Locate the verbal in the following sentence and identify its ...
Weegy: Check the turkey to see if it is done. Infinitive: To see; Use: Adverb. User: Locate the infinitive and ...
9/3/2015 4:37:24 PM| 4 Answers
Quantitative variables use which two levels of measurement? A. ...
Weegy: C. Nominal and ordinal. User: Internet surveys posted on popular websites have no bias since anyone can ...
9/2/2015 9:08:48 PM| 2 Answers
Fishing is the leading industry in ...
9/3/2015 9:21:23 AM| 2 Answers
As a sales person for Tan's Bakery, Yolanda is paid a straight ...
Weegy: Yolanda's total gross pay is $12,741.3. It is where 5.3% of $12,100 is $641.3, then add it to $12,100, resulting ...
9/3/2015 11:43:02 AM| 2 Answers
4x3 – 3x2 + x + 3x3
Weegy: x=4
9/3/2015 12:54:05 PM| 2 Answers
Locate the complete adjective phrase and the noun modified. I heard ...
Weegy: Please indicate the sentence so I can give you the answer. Thanks! User: Locate the complete adjective phrase ...
9/3/2015 4:46:53 PM| 2 Answers
In a short story, any pronoun that indicates a person or thing spoken ...
Weegy: In a short story, any pronoun that indicates a person or thing spoken of is given in the third person. ] ...
9/3/2015 6:14:06 PM| 2 Answers
Weegy Stuff
S
1
L
L
P
R
Points 116 [Total 9439]| Ratings 0| Comments 116| Invitations 0|Offline
S
L
L
P
1
Points 102 [Total 9412]| Ratings 1| Comments 92| Invitations 0|Offline
S
Points 69 [Total 374]| Ratings 0| Comments 69| Invitations 0|Offline
S
Points 49 [Total 833]| Ratings 0| Comments 49| Invitations 0|Offline
S
Points 23 [Total 556]| Ratings 0| Comments 23| Invitations 0|Offline
S
Points 23 [Total 28]| Ratings 1| Comments 3| Invitations 1|Offline
S
Points 20 [Total 208]| Ratings 0| Comments 20| Invitations 0|Offline
S
Points 9 [Total 233]| Ratings 0| Comments 9| Invitations 0|Offline
S
Points 6 [Total 289]| Ratings 0| Comments 6| Invitations 0|Offline
S
Points 5 [Total 5]| Ratings 0| Comments 5| Invitations 0|Online
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.