Question and answer
Should the United States allow the direct marketing of medications in print and on television?
Only the U.S. and New Zealand permit direct marketing of prescription drugs to consumers. The Food and Drug Administration (FDA) acquired jurisdiction over DTCA of prescription drugs in 1962. [ For the next 35 years, television advertising was limited by the requirement that ads summarize potential adverse reactions and contraindications to drugs. • In 1997, the FDA issued guidelines that
described how ads could make “adequate provision” for the full disclosure of risks and benefits by referring viewers elsewhere, to a toll-free telephone number, concurrent print ad, a web site, or a physician. As a result, the pharmaceutical industry greatly increased its spending on DTCA, and shifted the majority of its budget from print to broadcast media. • Regulation of DTCA recognizes that prescription drugs differ from other consumer products because of the drugs’ inherent risks. Nevertheless, commercial speech is given significant protection under U.S. law, leading legal scholars to conclude that an outright ban on DTCA would not likely pass constitutional muster. The question remains about how to balance these constitutional protections with the need to protect the public’s health. • American television viewers see as many as 16 hours of prescription drug ads per year, far exceeding the average time spent with a physician. Pharmaceutical manufacturers concentrate DTCA spending on a few brand-name drugs, mostly those used to treat chronic conditions with broad and enduring potential markets—such as high cholesterol, insomnia, or reduced bone density. In 2008, the class of drugs with the greatest DTCA spending was treatments for erectile dysfunction. ]
Expert answered|alhynne09|Points 10|
Question
Asked 9/21/2012 10:13:40 PM
0 Answers/Comments
Ask a question
Not a good answer? Get an answer now. (Free)
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
16,950,672 questions answered
Popular Conversations
beliefs of buddhism
Weegy: Read more: Buddhism: Basic Beliefs and Practices | Infoplease.com ]
7/28/2014 4:39:59 AM| 5 Answers
When cleaning a storage battery, you can use a solution of water and ...
Weegy: When cleaning a storage battery, you can use a solution of water and ammonia, or a solution of water and nickel ...
7/27/2014 10:00:07 PM| 3 Answers
Find the product. (-7p)^3
Weegy: -21p User: Find the product. (n^3)^2 · (n^5)^4 Weegy: your question? User: Find the ...
7/28/2014 7:09:27 AM| 3 Answers
People who have the genetic disorder called hemophilia suffer from ...
Weegy: People who have the genetic disorder called hemophilia suffer from abnormally low levels of oxygen in the blood ...
7/27/2014 6:19:14 AM| 2 Answers
calculate the sum of 1/4 and 1/5
Weegy: 1/4 + 1/5 = 9/20 User: calculate the sum of 1/9 and 1/4 Weegy: 1/9 + 1/8 = 17/72
7/27/2014 3:52:21 PM| 2 Answers
A peer group is a _______ group composed of equal age individuals ...
Weegy: A peer group is a primary group composed of equal age individuals with similar characteristics. User: The ...
7/27/2014 5:21:49 PM| 2 Answers
Solve for x. 8 – 3x = 20 User: Juan buys 4 shirts on sale for $15 ...
Weegy: 4 tshirts 4 x $15.00 = $60.00 $78.00 - $60.00 = $18.00 6 pairs of socks is $18.00 $18.00 / 6 = $3.00 each ...
7/28/2014 7:55:02 AM| 2 Answers
Weegy Stuff
S
R
L
1
1
P
C
1
P
1
1
L
P
C
P
C
1
P
C
L
P
C
1
P
C
Points 2285 [Total 21285]| Ratings 1| Comments 2275| Invitations 0|Online
S
L
P
C
P
C
1
L
P
C
L
P
C
P
C
P
C
Points 2145 [Total 17274]| Ratings 0| Comments 2145| Invitations 0|Offline
S
L
P
C
L
P
C
P
C
L
P
C
P
C
Points 1931 [Total 14486]| Ratings 1| Comments 1921| Invitations 0|Online
S
L
1
Points 1570 [Total 3753]| Ratings 2| Comments 1550| Invitations 0|Offline
S
L
1
1
1
1
L
1
Points 1302 [Total 7479]| Ratings 2| Comments 1282| Invitations 0|Offline
S
1
L
Points 1122 [Total 3258]| Ratings 7| Comments 1052| Invitations 0|Offline
S
1
L
1
L
P
P
L
Points 933 [Total 10541]| Ratings 0| Comments 933| Invitations 0|Offline
S
1
L
Points 830 [Total 4506]| Ratings 2| Comments 810| Invitations 0|Offline
S
P
C
L
P
L
1
Points 774 [Total 5828]| Ratings 4| Comments 734| Invitations 0|Offline
S
Points 277 [Total 425]| Ratings 2| Comments 257| Invitations 0|Offline
Home | Contact | Archive | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.