28) When segmenting broad product-markets, cost considerations tend
A. to encourage managers to disregard the criterion that a product-market segment should be substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market segments
Answer is B) to lead to more aggregating.Auto answered|Score .9767|samn|Points 2204|User:
26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using
A. exclusive distribution
B. a corporate channel system
C. dual distribution
The answer is : D. pushingAuto answered|Score 1|luvred48|Points 42|User:
Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest possible price.
B. Shopping products are those products for which customers usually want to use routinized buying behavior.
C. Specialty products are those that customers usually are least willing to search for.
D. Unsought products are not shopped for at all.Weegy:
B. Shopping products are those products for which customers usually want to use routinized buying behavior. is the answer.Auto answered|Score .6|OxTornado007|Points 5248|User:
The observing method in marketing research
A. uses personal interviews
B. may require customers to change their normal shopping behavior
C. is used to gather data without consumers being influenced by the process
D. is not suitable for obtaining primary dataWeegy:
observing method in marketing research: A. Uses personal interviews. B. May require customers to change their normal shopping behavior. C. [ Is used to gather data without consumers being influenced by the process. http://researcherclub.com/product.php?id_product=65
] Auto answered|Score .866
All Categories|No Subcategories||8/25/2012 6:24:51 PM