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In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a _____ opportunity. A. mass marketing B. market development C. diversification D. product development E. market penetration
Weegy: mass marketing User: 78) __________ is a marketing management aid which refers to how customers think about proposed and/or present brands in a market. (More)
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Updated 196 days ago|8/10/2016 2:34:32 PM
2 Answers/Comments
In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a Market development opportunity.
Added 196 days ago|8/10/2016 2:34:19 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by Andrew. [8/10/2016 8:16:47 PM]
Positioning is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
Added 196 days ago|8/10/2016 2:34:32 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by Andrew. [8/10/2016 8:19:48 PM]
The clustering techniques that can be used in segmenting: A. looks for differences between groups of people. B. try to find similar patterns within sets of data. C. eliminate the need for management intuition and judgment. D. group people together into heterogeneous product-market segments. E. group people together based on age.
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Updated 11 days ago|2/11/2017 9:37:55 PM
1 Answer/Comment
The clustering techniques that can be used in segmenting: try to find similar patterns within sets of data.
Added 11 days ago|2/11/2017 9:37:55 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by Andrew. [2/12/2017 3:01:43 PM]
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