Which of the following pieces of information is used in the implementation phase of the strategic marketing process? (Points : 5)
corporate return on investment
... revenues associated with each point of market share
trends in past and current revenues for industry and competitors in total and by segment
possible cannibalization effects on other products in the line
The first step is not indicated so it's not possible to know what's the next step.
(See complete conversation and new answers below)
There are no new answers.