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13) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those
products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.
B. Shopping products are those products for which customers usually want to use routinized buying behavior. is the answer.
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User: 13) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.

Weegy: B. Shopping products are those products for which customers usually want to use routinized buying behavior. is the answer.
OxTornado007|Points 6869|

User: the attitude and behavior oc consumer making a purchase

Weegy: Green and socially responsible marketing will continue to be a big part of the conversation in 2012. When consumers can see how their purchasing power is an opportunity to make an impact on the environment, [ they become fiscally conscious of how brand choice can go beyond products alone. Companies with ‘do good’ initiatives have successfully honed in on this mindset by allowing consumers to tangibly get involved with spirited causes at point of purchase. However, positively impacting the environment is not the only dynamic at play in these purchase decisions, and understanding not just what consumers say they want -but what they actually do as well – can make green initiatives all the more powerful. Three years ago Communispace teamed up with Continuum to understand what it meant to Go Green. The research that would become Colorblind: Talking to Consumers about the Environment, spanned over 6,000 participants through in home interviews and Communispace’s online communities. The uncovered consumer mindsets towards the environment were telling: The environmental choice feels good Consumers want to feel like they are making the responsible, or the “right” choice. They expect companies, government and other individuals to do their part. BUT … people care about people When faced with a choice, people will first do what makes sense for themselves and their families. Companies cannot rely on a promise of “good for the environment” to drive choice. They need to make it clear why their offering is better at the household level. The environment and our impact upon it tend to be abstract ideas Tangible actions are embraced, especially when both the problem and the positive results of its solution are visible. People relate to the environment in ways that are different and multi-dimensional People might be very green in some ways but not others. ]
Expert answered|staccymaal|Points 22|

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Asked 6/12/2013 3:19:44 PM
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