User: main characteristics of a marketing oriented organization?

Weegy: A better way to put it is, what are the characteristics of a CUSTOMER oriented organization. In marketing, it's all about the customer. Are they focused first on the customer? Do they take time to understand their markets (ie., different types of customers)? Do they have an on-going system in place which allows them to track their customers in terms of number, preferences, changes, etc.? In the "old days" companies started by making a product and trying to sell it. Those days are over. It starts with the customer now, and finding ways where the company can use what it has to add value to the customer's life. I would also recommend reading anything by Philip Kotler, who is the father of the modern marketing concept. He has written countless text books on the subject. (And btw, I've been a marketing professor for 20 years).
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