Briefly outline the four stages of the consumer decision-making process. Give an example of how you, as a small business owner, could influence your customers at the purchase decision stage
The customer decision-making process and its five stages
The complexity of this process can range from careful analysis to pure impulse. [ While an impulse buy, such as adding additional services or products to an existing appointment, can take place instantaneously, complex purchase decisions stretch over a long period of time. This buying process is an iterative process, where patients may
collect information from different sources and repeatedly return to re-evaluate and compare the information they have found. Women are particularly adept at this and consider any number of points that you may not be aware of in this decision making process. One of the most important of these could be described as 'feel'. (Men typically descry this type of methodology, often causing them to dismiss what women see as the most important part of their decision making.) ]
There are no new answers.