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The product life cycle
Product life-cycle management (or PLCM) is the succession of strategies used by business management as a product goes through its life-cycle.
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User: The first step in market segmentation should be

User: The product life cycle

Weegy: Product life-cycle management (or PLCM) is the succession of strategies used by business management as a product goes through its life-cycle.
andrewpallarca|Points 14188|

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Weegy: Looking through the company's marketing information system to see past sales trends.
Fanboy|Points 2351|

User: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to

Weegy: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem.
migzptz|Points 6639|

User: Which of the following statements about consumer products is true?

User: Which of the following is one of the product life cycle stages?

User: Which of the following is one of the product life cycle stages? A. Market analysis B. Market growth C. Market feedback D. Market research

Weegy: B. Market growth
Expert answered|justpretty|Points 1546|

User: While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of what?

Weegy: The answer is "Decoding"
Expert answered|markworley|Points 290|



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Asked 9/12/2012 3:43:54 PM
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Marketing research which seeks structured responses that can be summarized is called
Weegy: Qualitative research. User: One of the major disadvantages of the focus group interview approach is that User: When focus group interviews are used in marketing, User: WHAT AREFocus groups User: Focus groups Weegy: A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, [ or packaging.[1] Questions are asked in an interactive group setting where participants are free to talk with other group members. ] User: The attitudes and behavior patterns of consumers making a purchasing decision are part of the Weegy: The attitudes and behavior patterns of consumers making a purchasing decision are part of the social and cultural environment. User: The observing method in marketing research (More)
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Asked 9/12/2012 3:16:33 PM
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