User: Which of the following has been the most powerful contribution to the popularity of customer relationship management in recent years

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User: 9. Question : (TCO 8) Which of the following has been the most powerful contribution to the popularity of customer relationship management in recent years? Student Answer: The recognition by marketers that earning a profit is not the primary goal of a firm The development of production techniques that enable firms to cost effectively produce small or larger quantities of a product. The dramatic increase in the number of firms providing software that allows firms to become "customer-centric." The recognition that attracting new customers is the most effective strategy to increase profits over time. Instructor Explanation: Chapter 13 Page 349