What are the key persuasive techniques used in advertising for fast food restaurants?
Testimonial- using words of an expert or famous person to persuade
Bandwagon- using social pressure to persuade people to purchase the product because 'everyone else is doing it'.
Repetition- idea is repeated over and over, [ like in that "Head On" commercial
Transfer- using names or pictures of famous people but not direct quotes
Free or Bargain- a speaker suggests that the public can get
something for nothing or almost nothing
Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems
Common Sense- trying to persuade using everyday sense of good or bad/right or wrong ]
Rating
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