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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation . (More)
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Updated 4/24/2014 12:49:18 AM
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8) One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered
Weegy: D. there is no interviewer, so the research questions may not be answered (More)
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Expert Answered
Updated 7/7/2014 11:11:37 AM
1 Answer/Comment
One of the major disadvantages of the focus group interview approach is that it is difficult to measure the results objectively.
Added 7/7/2014 11:11:37 AM
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10) Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant
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Updated 1/18/2015 1:13:16 PM
1 Answer/Comment
Focus groups: yield results that are largely dependent on the viewpoint of the researcher.
Added 1/18/2015 1:13:13 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by jeifunk [1/19/2015 12:17:58 AM]
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