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Q: 13) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those
products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.
A: B. Shopping products are those products for which customers usually want to use routinized buying behavior. is the answer.
OxTornado007|Points 5248|
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Asked 8/25/2012 3:05:48 PM
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One of the major disadvantages of the focus group interview approach is that it is difficult to measure the results objectively.
Added 7/7/2014 11:11:37 AM
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