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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation . (More)
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Updated 180 days ago|4/24/2014 12:49:18 AM
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8) One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered
Weegy: D. there is no interviewer, so the research questions may not be answered (More)
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Expert Answered
Updated 105 days ago|7/7/2014 11:11:37 AM
1 Answer/Comment
One of the major disadvantages of the focus group interview approach is that it is difficult to measure the results objectively.
Added 105 days ago|7/7/2014 11:11:37 AM
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