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Q: 13) Which of the following statements about consumer products is true? A. Convenience products are those that customers want to buy at the lowest possible price. B. Shopping products are those
products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.
A: B. Shopping products are those products for which customers usually want to use routinized buying behavior. is the answer.
OxTornado007|Points 5248|
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Asked 8/25/2012 3:05:48 PM
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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation . (More)
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Updated 4/24/2014 12:49:18 AM
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8) One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered
Weegy: D. there is no interviewer, so the research questions may not be answered (More)
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Expert Answered
Updated 7/7/2014 11:11:37 AM
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One of the major disadvantages of the focus group interview approach is that it is difficult to measure the results objectively.
Added 7/7/2014 11:11:37 AM
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