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A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. (Points : 3) product market decision market factor utility bundle process
The answer is "product"
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Asked 9/29/2012 7:51:19 PM
Updated 11/22/2012 3:25:44 PM
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The answer is "product"
Added 11/22/2012 3:20:52 PM
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Bongche, you have been informed several times to restate the question in your answer when you are adding answers to the archives. This is stated on the rules. Please comply with it.
Added 11/22/2012 3:25:44 PM
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The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some members claimed the problem was Canadian retailers had been replaced by Wal-Marts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. It was time that Canadian book publishers used __________ to save the industry. (Points : 3) ...
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Asked 9/29/2012 7:12:32 PM
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During the marketing research process, __________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. (Points : 3) measures of success research objectives marketing research plans decisions definitions
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Asked 9/29/2012 7:19:07 PM
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The five key steps in segmenting and targeting markets (Points : 3) help identify market needs. provide guidance to reposition products. help create ideas for new products. link market needs of customers to the organization s marketing program. are required by law.
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Asked 9/29/2012 7:25:50 PM
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