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Why might a marketing researcher prefer to use secondary data rather than primary data in a study? Why might the reverse be true?
The advantage of using secondary data is that it can save you a great deal of time. It takes much longer to collect new data (primary data) than to retrieve information that is already out there. [ Also, it is much cheaper to get secondary data than primary data. ]
Expert answered|sharpies|Points 7591|
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Asked 5/11/2012 7:52:04 AM
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