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Asked 3/28/2013 9:17:38 PM
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Why is planning important in marketing?
Weegy: Planning is important in marketing because it clarifies the key marketing elements of a business and maps out directions, objectives and activities for the business and its employees. [ ] (More)
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Asked 3/21/2013 5:26:29 AM
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What are the essential components of a marketing plan?
Weegy: Marketing plans are business documents that communicate your strategies for marketing your product or service. [ According to the United States Small Business Administration, the essential components of a marketing plan are an executive summary that describes the contents and objectives of your plan; a current situation section; a competitive analysis; a marketing strategies section; and a financial analysis. According to Entrepreneur Magazine, your plan should cover one year's worth of time. ] User: How would you convince your supervisor that the marketing department should produce formal marketing plans? Weegy: Marketing is not just a one-way nor a short-time process. Marketing plays a big role in your company's development. [ With these things in mind, you need to have a comprehensive marketing plan in order to "not waste any time, effort and budget" on the execution process. Convincing the marketing department is not that hard at all when you have facts to prove that you need to have a good marketing foundation by producing credible marketing plan. You need to get the company's financial status: expenses, budget, income, investment, etc. and be able to have a brief discussion on how you could double your investment and save costs by keenly creating a "standard" plan in marketing. ] (More)
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Asked 3/21/2013 5:35:14 AM
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when the economy is doing well how does it reflect on businesses?
Weegy: There are a large number of variables or characteristics used to gauge the health of an economy, with four of them usually referred to as the key macroeconomic variables: aggregate output or income, the unemployment rate, the inflation rate, [ and the interest rate. There are, however, numerous additional measures or variables that are collected and used to understand the behavior of an economy. In the United States, for example, additional measures include: the index of leading economic indicators (which gives an idea where the economy is headed in the near future); retail sales (which indicate the strength of consumer demand in the economy); factory orders, especially for big ticket items (which indicate the future growth in output, since the orders will have to be filled); housing starts (robust increase in housing starts are usually taken as a sign of good growth in the future); the consumer confidence index (which indicates how likely consumers are to make favorable decisions to buy both durable and nondurable goods, services, and homes). Other variables tracked are more innocuous than the ones included in the preceding list, such as: aluminum production, steel production, paper and paperboard production, industrial production, hourly earnings, weekly earnings, factory shipments, orders for durable goods, new factory orders, new-home sales, existing-home sales, business inventories, initial jobless claims, help-wanted advertising, purchasing manager's survey, and the foreign trade deficit. OUTPUT/INCOME. An economy's overall economic activity is summarized by a measure of aggregate output. Since the production or output of goods and services generates income, any aggregate output measure is closely associated with an aggregate income measure. The United States uses an aggregate output concept known as the gross domestic product (GDP). The GDP is a measure of all currently produced goods and services valued at market prices. One should notice several ... (More)
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Asked 3/21/2013 7:00:33 PM
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what happens when marketing a celebrities product and the celebrity gets into some trouble?
Weegy: Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. For example, [ Omnicom agency Davie Brown Entertainment has created an independent index for brand marketers and advertising agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. According to the Wall Street Journal, the so-called "Davie-Brown Index" will "enable advertisers and ad-agency personnel to determine if a particular public figure will motivate consumers who see them in an ad to purchase the product advertised." Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016.[1] Advertising and Marketing Companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies who pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence. Celebrity endorsements have proven very successful in China where, due to increasing consumerism, it is considered a status symbol to purchase an endorsed product. On August 1, 2007 laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated: "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements." ] (More)
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Asked 3/21/2013 7:54:30 PM
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social cultural concepts are?
Weegy: Sociocultural evolution(ism) is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have changed over time. [ Note that "sociocultural evolution" is not an equivalent of "sociocultural development" (unified processes of differentiation and integration involving increases in sociocultural complexity), as sociocultural evolution also encompasses sociocultural transformations accompanied by decreases of complexity (degeneration) as well as ones not accompanied by any significant changes of sociocultural complexity (cladogenesis).[1] Thus, sociocultural evolution can be defined as "the process by which structural reorganization is affected through time, eventually producing a form or structure which is qualitatively different from the ancestral form." ] (More)
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Asked 3/22/2013 7:49:04 AM
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