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example of equal sets
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Asked 3/28/2013 9:17:38 PM
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How would you convince your supervisor that the marketing department should produce formal marketing plans?
Weegy: Well I do not think that it would be too hard to convince a supervisor that the marketing department should produce formal marketing plans, if in fact you were to take fact based information or spreadsheet’s with you. [ Such as the company’s financial status, company expense’s, budgets, the company’s current income level, the investments and whatever else you think that might help to back up your reasoning. One you have all this documentation in hand, be sure to express in your discussion with this person how the you think the company could raise their investments by doing so, and also how the company could save costs by creating what we all know as a formal plan in marketing. ] (More)
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Asked 3/21/2013 5:41:17 AM
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when the economy is doing well how does it reflect on businesses?
Weegy: There are a large number of variables or characteristics used to gauge the health of an economy, with four of them usually referred to as the key macroeconomic variables: aggregate output or income, the unemployment rate, the inflation rate, [ and the interest rate. There are, however, numerous additional measures or variables that are collected and used to understand the behavior of an economy. In the United States, for example, additional measures include: the index of leading economic indicators (which gives an idea where the economy is headed in the near future); retail sales (which indicate the strength of consumer demand in the economy); factory orders, especially for big ticket items (which indicate the future growth in output, since the orders will have to be filled); housing starts (robust increase in housing starts are usually taken as a sign of good growth in the future); the consumer confidence index (which indicates how likely consumers are to make favorable decisions to buy both durable and nondurable goods, services, and homes). Other variables tracked are more innocuous than the ones included in the preceding list, such as: aluminum production, steel production, paper and paperboard production, industrial production, hourly earnings, weekly earnings, factory shipments, orders for durable goods, new factory orders, new-home sales, existing-home sales, business inventories, initial jobless claims, help-wanted advertising, purchasing manager's survey, and the foreign trade deficit. OUTPUT/INCOME. An economy's overall economic activity is summarized by a measure of aggregate output. Since the production or output of goods and services generates income, any aggregate output measure is closely associated with an aggregate income measure. The United States uses an aggregate output concept known as the gross domestic product (GDP). The GDP is a measure of all currently produced goods and services valued at market prices. One should notice several ... (More)
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Asked 3/21/2013 7:00:33 PM
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what happens when marketing a celebrities product and the celebrity gets into some trouble?
Weegy: Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. For example, [ Omnicom agency Davie Brown Entertainment has created an independent index for brand marketers and advertising agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. According to the Wall Street Journal, the so-called "Davie-Brown Index" will "enable advertisers and ad-agency personnel to determine if a particular public figure will motivate consumers who see them in an ad to purchase the product advertised." Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016.[1] Advertising and Marketing Companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies who pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence. Celebrity endorsements have proven very successful in China where, due to increasing consumerism, it is considered a status symbol to purchase an endorsed product. On August 1, 2007 laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated: "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements." ] (More)
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Asked 3/21/2013 7:54:30 PM
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social cultural concepts are?
Weegy: Sociocultural evolution(ism) is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have changed over time. [ Note that "sociocultural evolution" is not an equivalent of "sociocultural development" (unified processes of differentiation and integration involving increases in sociocultural complexity), as sociocultural evolution also encompasses sociocultural transformations accompanied by decreases of complexity (degeneration) as well as ones not accompanied by any significant changes of sociocultural complexity (cladogenesis).[1] Thus, sociocultural evolution can be defined as "the process by which structural reorganization is affected through time, eventually producing a form or structure which is qualitatively different from the ancestral form." ] (More)
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Asked 3/22/2013 7:49:04 AM
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why is it important that the marketing and sales department working together as a team?
Weegy: Having worked in several marketing departments I have seen firsthand how adversarial the relationship between sales and marketing can be. [ Neither gives the other much respect, with common comments on bloated budgets, reckless spending and that they “just don’t understand us.” While entrenched in a corporate marketing environment I have done my share of the above and confess to being guilty on all counts. But even then I knew that these two teams needed to work together to be effective. But when I say work together I’m not talking about creating one department or having common goals and objectives. These are two separate departments and each has its own purpose: Sales exists to make sales Marketing exists to make the sales process easier so the company makes more sales The entire point of any business is to sell. There is no function more important than selling, because without sales there will be no business. But the sales process needs to be effective and the support it receives from marketing is essential to a company’s success. ] (More)
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Asked 3/22/2013 7:52:47 PM
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