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There are five steps involved in segmenting and targeting a market. What should a marketer do once he or she has selected a target market? (Points : 3) create product groupings develop
a market-product grid estimate size of market take marketing actions to reach that target market form prospective buyers into market segments
He/She should take marketing actions to reach that target market.
Expert answered|may100|Points 1775|
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Asked 9/29/2012 9:50:15 AM
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Obtaining data on the number of households that buy a particular product is an example of which type of marketing research? User: Obtaining data on the number of households that buy a particular product is an example of which type of marketing research? (Points : 3) descriptive explanatory exploratory causal concrete
Weegy: exploratory. An interview is an example of exploratory type of marketing research User: When Home Depot entered the Quebec market, two percent of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50 percent of the population were aware of the Home Depot brand that it would continue its present advertising program. This is an example of a(n) (Points : 3) objective constraint assumption measure of success. barrier to entry Weegy: barrier to entry User: A picture or verbal description of a product or service a firm might offer for sale is known as a(n) (Points : 3) hypothesis proposition new-product concept. alternative opportunity Weegy: New-product concept. User: The two main types of data are (Points : 3) independent and dependent. primary and secondary. Comprehension and factual. extraneous and experimental. measurable and non-measurable. Weegy: independent and dependent. thanks for using weegy:) till next time. User: Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. (Points : 3) grouping people randomly in a market market sectioning grouping people according to similar needs splitting people randomly between markets product based market development Weegy: The answer is grouping people according to similar needs. User: MyTwinn makes dolls that look like young girls. For $119 they will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of (Points : 3) mass customization. synergy target ... (More)
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Asked 9/29/2012 9:40:14 AM
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When audiences are allowed to preview actual movies such as Pretty Woman and National Treasure: Book of Secrets before they are released to the general public, it is a part of the __________ stage of the new-product process. (Points : 3) market testing business analysis commercialization screening and evaluation concept testing
Weegy: The answer is commercialization process User: The marketing objective for a product in the __________ stage of the product life cycle is to create consumer awareness and gain trial. (Points : 3) introduction growth maturity decline harvest Weegy: all of the above - Product life cycle refers to a concept that describes the stages a new product goes through in the marketplace—introduction, growth, maturity, and decline product. (More)
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Asked 9/29/2012 10:11:45 AM
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