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Q: Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was
a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3) hire a consultant. engage in marketing research. spend more dollars on advertising. hire more salespeople. develop new cereals.
A: Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first: engage in marketing research. Post Cereals recognized a serious marketing problem existed—sales were declining.
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User: Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3) hire a consultant. engage in marketing research. spend more dollars on advertising. hire more salespeople. develop new cereals.

Weegy: spend more dollars on advertising. hire more salespeople. develop new cereals.
dkecter|Points 110|

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Asked 11/22/2012 3:53:11 PM
Updated 11/22/2012 4:40:44 PM
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Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first: engage in marketing research.

Post Cereals recognized a serious marketing problem existed—sales were declining. However, it didn't know what the factors causing thedecline. It needed more information to learn the cause of the sales decline and how to reverse the trends.
Added 11/22/2012 4:40:19 PM
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