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(TCO 6) Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process? (Points: 5)
A SWOT analysis is an important tool in a nonprofit's strategic planning process. Nonprofits operate in an increasingly competitive environment. The demand for their services always outstrips the money available to support their causes. [ [ Therefore, to stay relevant, today's nonprofits frequently invest energy in various strategic planning exercises to survey the landscape on which they
operate. A SWOT analysis is a common technique they use to understand their internal strengths (S) and weaknesses (W) and to identify the external opportunities (O) and threats (T). Conducting a SWOT analysis is fairly straightforward. Nonprofit leaders should assemble their best and most engaged strategic thinkers, such as the board and executive management staff, to discuss and brainstorm about four critical areas. Create a four-quadrant matrix for them to view. Label the upper left box "Strengths," the upper right "Weaknesses," the lower left "Opportunities," and the lower right "Weaknesses." ] ]
Expert answered|morningmist|Points 0|
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Asked 8/30/2012 9:08:42 PM
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