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Which of the following data are collected from consumers to develop a perceptual map for a particular product? (Points : 3) a listing of all prospective brands and products managerial
judgments about how consumers perceive products judgments of existing products or brands with respect to important attributes rank order of the ratings of an existing brand's preference relative to its competitors All of the above data are collected from consumers.
Organization is the second stage in the perception process.
Expert answered|aiambot17|Points 69|
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Asked 8/5/2012 5:53:25 PM
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A product is a good, service, or idea consisting of a __________ that satisfies consumers and is received in exchange for money or some other unit of value. (Points : 3) warranty from the seller bundle of tangible and intangible attributes bundle of tangible attributes a tangible received in exchange for a person's time and bundle of intangible attributes
Weegy: A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. (More)
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Asked 8/5/2012 5:57:19 PM
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