Which of the following data are collected from consumers to develop a perceptual map for a particular product? (Points : 3)
a listing of all prospective brands and products
managerial judgments about how consumers perceive products
judgments of existing products or brands with respect to important attributes
rank order of the ratings of an existing brand's preference
relative to its competitors
All of the above data are collected from consumers.
Organization is the second stage in the perception process.
There are no new answers.