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Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. grouping people randomly in a market market sectioning grouping people according to similar
needs splitting people randomly between markets product based market development
Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. ANS: C. Grouping people according to similar needs. [ (arket segmentation stresses two things: Grouping people or organizations according to similarity of needs and the benefits desired. Needs and benefits must be related to specific, tangible marketing actions. ]
Expert answered|yeswey|Points 34|
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Asked 11/25/2012 7:26:44 AM
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