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Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. grouping people randomly in a market market sectioning grouping people according to similar
needs splitting people randomly between markets product based market development
Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. ANS: C. Grouping people according to similar needs. [ (arket segmentation stresses two things: Grouping people or organizations according to similarity of needs and the benefits desired. Needs and benefits must be related to specific, tangible marketing actions. ]
Expert answered|yeswey|Points 34|
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Asked 11/25/2012 7:26:44 AM
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Suppose that you are a marketing consultant hired to analyze why a new disposable mop did not sell, despite the fact that there are several very successful disposable mops on the market. Which of the following would most likely be the reason for the mop s failure? (Points : 3) poor product quality insignificant point of difference compared to other disposable mops bad timing poor execution of the marketing mix any of the above
Weegy: Suppose that you are a marketing consultant hired to analyze why a new disposable mop did not sell, despite the fact that there are several very successful disposable mops on the market. [ Which of the following would most likely be the reason for the mop s failure? answer: any of the above . Rationale: The reasons why new-products fail are (1) insignificant point of difference; (2)incomplete market and product definition; (3) no economical access to buyers; (4) too littlemarket attractiveness; (5) poor execution of the marketing mix; (6) poor product quality; (7)bad timing. ] (More)
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Asked 11/25/2012 8:04:14 AM
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