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Q: Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing. true or
false?
A: Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing. FALSE.
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Asked 12/7/2011 1:56:07 PM
Updated 2/28/2017 5:59:25 PM
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Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing. FALSE.
Added 2/28/2017 5:59:25 PM
This answer has been confirmed as correct and helpful.
Confirmed by Andrew. [3/1/2017 2:19:53 AM]
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