Why should marketers be aware of consumers' cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchase behavior of a customer as an example
Consumers expect their business dealings to have satisfactory resolutions. Businesses must provide good customer service and products to fulfill their customers' requirements. [ [ Good customer service relies on well-trained and helpful staff willing to assist and advise customers, along with reliable products and services. ] ]
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