Question and answer
Why should marketers be aware of consumers' cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchase behavior of a customer as an example
Consumers expect their business dealings to have satisfactory resolutions. Businesses must provide good customer service and products to fulfill their customers' requirements. [ [ Good customer service relies on well-trained and helpful staff willing to assist and advise customers, along with reliable products and services. ] ]
Expert answered|martinfrank|Points 10|
Question
Asked 11/25/2012 6:13:06 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
Research has indicated that the color ________ creates feelings of arousal and stimulates appetite
Weegy: Research has indicated that the color BLUE creates feelings of arousal and stimulates appetite. (More)
Question
Expert Answered
Updated 11/26/2012 8:35:48 AM
1 Answer/Comment
Research has indicated that the colors red, orange and yellow creates feelings of arousal and stimulates appetite.
These hues are known as "arousal colors" because they stimulate the appetite and encourage you to eat faster.

Added 11/26/2012 8:35:48 AM
This answer has been added to the Weegy Knowledgebase
Why should marketers be aware of consumers' cognitive consistency and cognitive dissonance?
Weegy: Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. [ All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next. The 6 stages are: Problem Recognition(awareness of need)- difference between the desired state and the actual condition. Deficit in assortment of products. Hunger- Food. Hunger stimulates your need to eat. Can be stimulated by the marketer through product information- did not know you were deficient? I.E., see a commercial for a new pair of shoes, stimulates your recognition that you need a new pair of shoes. Information search- Internal search, memory. External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. A successful information search leaves a buyer with possible alternatives, the evoked set. Hungry, want to go out and eat, evoked set is chinese food indian food burger king klondike kates etc Evaluation of Alternatives- need to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, indian gets highest rank etc. If not satisfied with your choice then return to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by "framing" alternatives. Purchase decision- Choose buying alternative, includes product, package, store, method of purchase etc. Purchase- May differ from decision, time lapse between 4 & 5, product availability. Post-Purchase Evaluation- outcome: Satisfaction or Dissatisfaction. Cognitive Dissonance, have you made the right decision. ... (More)
Question
Expert Answered
Asked 11/25/2012 6:36:56 PM
0 Answers/Comments
17,933,044 questions answered
Popular Conversations
Manhattan Island is __________. A. the largest island in Canada B. ...
Weegy: the manhattan island is the most highly populated island in north america. letter D would be the best answer. ...
10/22/2014 8:51:05 AM| 9 Answers
what is micro
Weegy: A microorganism is a microscopic organism, which may be a single cell or multicellular organism. User: what ...
10/21/2014 7:38:45 PM| 3 Answers
Arabian glass, which authorities believe appeared in the second half ...
Weegy: Obsidian, which was used by early man to make arrowheads, is a naturally occurring glass. 'which was used by ...
10/22/2014 10:45:16 AM| 3 Answers
Solve the inequality. 2(4 + x) > 4(x + 4) A. x > 4 B. x > ...
Weegy: 2w + 3 > 14; 2w > 14 - 3; 2w > 11; w > 11/2 User: Solve the inequality. 5a + 12 6 B. a < 6 C. D.
10/21/2014 12:59:56 PM| 3 Answers
The type of life insurance often used as mortgage insurance is?
Weegy: The type of life insurance often used as mortgage insurance is: Decreasing term.
10/21/2014 1:58:43 PM| 3 Answers
Anime
10/21/2014 9:41:19 AM| 2 Answers
what are quadratic equations
Weegy: You can apply quadratic equation to cook marshmallows by following these steps: 1. Select a quadratic ...
10/21/2014 10:48:49 AM| 2 Answers
What is the solution set of 2x ^2 - 3x = 5?
10/21/2014 11:05:05 AM| 2 Answers
Simplify -(-2a + 13) + (-9a - 2) - (-7a - 3).
Weegy: -(-2a + 13) + (-9a - 2) - (-7a - 3) = (-7a - 15) - (-7a - 3) = -12
10/21/2014 11:12:50 AM| 2 Answers
Weegy Stuff
S
L
1
1
1
1
L
1
L
Points 2349 [Total 14724]| Ratings 0| Comments 2349| Invitations 0|Offline
S
L
1
L
P
C
1
P
C
1
L
Points 1464 [Total 10945]| Ratings 3| Comments 1434| Invitations 0|Offline
S
1
L
1
L
P
P
L
Points 821 [Total 13050]| Ratings 0| Comments 821| Invitations 0|Offline
S
L
Points 499 [Total 1898]| Ratings 0| Comments 499| Invitations 0|Offline
S
1
L
L
Points 483 [Total 6277]| Ratings 3| Comments 453| Invitations 0|Offline
S
Points 482 [Total 482]| Ratings 0| Comments 452| Invitations 3|Offline
S
Points 393 [Total 394]| Ratings 6| Comments 333| Invitations 0|Offline
S
Points 227 [Total 227]| Ratings 1| Comments 217| Invitations 0|Online
S
P
C
L
P
L
1
Points 48 [Total 6282]| Ratings 0| Comments 48| Invitations 0|Offline
S
Points 27 [Total 27]| Ratings 0| Comments 27| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.