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Q: Which of the following is a characteristic of the growth stage of the product life cycle? (Points: 3) advertising emphasis switches to selective demand growing proportion of initial purchasers to
repeat purchasers product features remain unchanged profit margins increase as sales increase All of the above are characteristics of the growth stage of the product life cycle.
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Asked 8/4/2012 6:13:33 PM
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A product in the introduction stage of the product life cycle should have which of the following marketing objectives? gain awareness and stimulate trial stress differentiation maintain brand loyalty gain as much distribution as possible reveal a marketing niche
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Updated 2/10/2014 2:45:57 AM
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A product in the introduction stage of the product life cycle should have a marketing objective of gain awareness and stimulate trial.


Added 2/10/2014 2:45:57 AM
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