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Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. grouping people randomly in a market market sectioning grouping people according to similar needs splitting people randomly between markets product based market development
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Updated 263 days ago|2/10/2014 3:04:35 AM
1 Answer/Comment
Market segmentation stresses grouping people according to similar needs and relating needs and benefits to specific marketing actions.

Added 263 days ago|2/10/2014 3:04:35 AM
This answer has been confirmed as correct, not copied, and helpful.
The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on what?
Question
Updated 260 days ago|2/13/2014 6:18:22 AM
1 Answer/Comment
The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on degrees.

Added 263 days ago|2/10/2014 2:52:04 AM
This answer has been confirmed as correct, not copied, and helpful.
Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process. commercialization screening and evaluation business analysis development market testing
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Updated 263 days ago|2/10/2014 2:48:06 AM
1 Answer/Comment
Breyer's new product was in the market testing stage of the new-product process.

Added 263 days ago|2/10/2014 2:48:06 AM
This answer has been confirmed as correct, not copied, and helpful.
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