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Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
Marketing and sales departments can and should work closely together but should not be part of the same department. They should be separate. Marketing involves more than just sales. [ Because sales functions are so directly connected to profitability and marketing functions, although also related to profitability are less easily and quickly identified as producing profits than sales, the
additional marketing functions may fall victim and the organization may only support its sales function. ]
Expert answered|sapphire88|Points 30|
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Asked 6/18/2013 5:07:08 PM
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Added 164 days ago|3/16/2014 11:16:46 AM
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